$0 Pay-Per-Click Marketing Optimization

This presentation will take you through the ‘how’ of PPC marketing and how to create a strategy that works, its pros and cons, and ways to optimize sales and revenue for known and unknown patterns.

PPC campaigns will be presented as an example and case study.

What will be discussed?

We get the basics and will cover choosing the right strategy, ways to manage and optimize the campaign, why you should consider a mobile-first strategy, and what to look for when evaluating PPC campaigns.

1. Audience Research: You need to have a clear idea of who you are targeting(Customers), what your industry is(Business Category), and where they live(geolocation). This is often referred to as Market Research.

2. Keyword Research and Keyword Classification

Keyword Research is a step in the search engine campaign optimization process. Keywords are the search terms typed by a visitor to your web page. Search engines show based on the search term you have chosen for your ad campaign to show your ads. There are revenue-positive keywords and revenue-negative keywords.

Negative Keyword Research is a term that is used to find negative keywords for Search Engine Marketing (SEM) techniques in pay-per-click advertising, this negative keyword is also called a negative or bad keyword.

4. Known and Unknown Patterns

Higher cost per click is often a killer in any search advertising campaign. In this course, you will get to know the overview to optimize search campaigns for know buying patterns and unknown data patterns.

2. Bid Strategy: Once you know your target audience you can begin to set your bid strategies. There are a variety of factors to consider, such as your budget, your industry, and the competition.

3. Landing Page Optimization: Once you have set your bid strategy you need to develop your landing page and optimize it to drive conversions.

4. Non-Landing Page Related Optimisation: People look for social proof before they make a purchase decision and you should invest and encourage customers in creating them.

5. Data Management: Once you have set your bid strategy and optimized your landing page it is important to measure all of your ads and reports to monitor and improve the performance of your PPC campaign.

6. Analytics and Tracking: Managing data and understanding it to make better decisions would be one the core things you should do to get the best ROI.

7. Synchronisation and Lead Issue Shrinking

The product converts when the leads are right, but is your lead right? We break down the common caveats associated with lead quality and ways to improve the overall strategy.